June 21, 2024

In this article, we will see the 10 best undergarment brands in India. 

  1. Levi’s– Levi’s is a renowned brand of clothing, especially for denim clothing but it has a good range of undergarments as well. Levi’s is an American brand but it has a huge customer base in India as well. 

  Features of the Levi’s Men’s Boxer Briefs:

Made with 100% cotton rib fabric

Long-leg boxers to prevent chafing

Nylon elastic waistband with Levi’s branding on it

Comes in Many colours


Soft, skin-like fabric

Tagless design

Comfortable waistband


Stitching quality might not be good

2. Jockey- Jockey is a renowned underwear brand in India. Jockey undergarments are very comfortable and stretchy. 

Some prominent features:

Made with super combed cotton. Features StayFresh treatment that has antimicrobial properties Durable and soft waistband Has a solid pattern. 


High-rise waist

Hand wash friendly

Label free


Unavailability of certain products. 

Less customer base compared to other brands.

3. Calvin Klein- Calvin Klein is an America-based brand which only deals in undergarments. This brand was established in 1968. This brand has a good customer base in India as well.

Prominent Features of the Calvin Klein Men’s Brief:

Made using a blend of nylon and elastane

Broad waistband with Calvin Klein branding on it

Solid grey colour


Hand-wash friendly

Premium quality fabric

Calvin Klein branding looks stylish


A little on the expensive side

4. Phillips Van Heusen-  Phillips Van Heusen is an American brand that deals in undergarments. This brand owns Calvin Klein. It’s headquarters is situated in NewYork. 

Prominent Features of the Van Heusen:

Crafted with soft cotton

Has antibacterial technology which prevents sweat, odour, and bacteria build-up

Mid-waist hipster offers optimum rear coverage

Printed panties come in multiple colours


Soft waistband which doesn’t tug into the skin

Properly stitched seams for a smooth finish

Ultra-soft fabric


Colours and prints may vary

5. Playboy- Playboy brand originated in America and now it has got recognition in all over India. 


Crafted with a blend of Pima cotton and elastane

Has a solid pattern with contrasting stitching

Comes in multiple colour variants


Superior quality fabric

Stylish look overall


Runs a size larger

Fitting may not be good

6. Lux Cozi- Lux Cozi is an Indian brand that needs no introduction. It mostly manufactures only men’s underwear products. This brand was started in Kolkata in the year of 1963.

Prominent Features of the Lux Cozi Men’s Briefs:

    Crafted with 100% cotton

Has a durable waistband

Lux Cozi branding on waistband

Comes in 5 colour options


Lightweight fabric

Comfortable fit

Machine wash-friendly


Colours may vary

7. Clovia- Clovia is a reputed Indian brand that deals in female undergarments. It is an Indian brand.

Prominent Features of the Clovia Bikini Panty:

Crafted using cotton and spandex

Low-rise panty with a bow affixed on the waistband

The waistband is made with strong and comfortable elastic

Has cotton lining at the crotch


Soft cotton lining at the crotch offers immense comfort

Cotton helps keep you sweat-free

The contrasting satin bow adds a nice aesthetic


The fabric might get damaged easily

8. Bodycare– Bodycare was introduced by the name of M/S Pawan in 1992. This brand provides good quality undergarments for both men and women. 


Made with 100% combed cotton

Solid black panties

Offers full back coverage

Comes in a pack of 3


Comfortable fabric

The colour stays vibrant after multiple washes


             Runs a size smaller

The elastic waistband is not of good quality

9. Zivame- Zivame is the first lingerie website in India. It only deals in women’s undergarments. 

Prominent Features of the Zivame Women’s Briefs:

Made with 100% cotton

Has a polka-dot pattern all over

Mid-rise waistband


Complete back coverage

Easy hand wash care

Mid-raise waist looks flattering


May not be available in offline stores

10. Under Armour– Under Armour was established by Kevin Plank. This brand mainly deals in sports and casual apparel. In India, it is mainly known for its sports shoes. 

Prominent Features of the Under Armour Men’s Underwear:

Made with 90% polyester and 10% elastane

Has anti-odour properties

Long length underwear

Comes in a pack of 2


Comfy and soft fabric

Offers perfect fit

Anti-odour feature


A little expensive